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NIKE GEARS UP FOR NEW OUTDOOR LINE AS STAND-ALONE UNIT

          Nike is creating a separate business unit to handle
     outdoor products, "an area in which the company lags behind
     competitors," according to Richard Read of the Portland
     OREGONIAN.  Nike is hiring Gordon McFadden to head the all-
     conditions-gear unit, called Nike ACG.  McFadden is the
     former President of Helly-Hanson's U.S. Operations and
     former Dir of Merchandising for Eddie Bauer.  Nike VP/Global
     Brand Management Andy Mooney said that Nike intends for ACG
     to "steer its own course."  Other organizational details
     "will be finalized over the course of the coming year." 
     Nike ACG will be transformed from a category within Nike to
     a "stand-alone business" handling footwear, apparel and
     equipment.  Nike plans to debut its initial line of
     snowboards, boots and bindings in '99, after presenting its
     first snowboard apparel line last year (OREGONIAN, 6/24).  
     Nike named CA-based Good Fast Creative to handle the retail
     display advertising for its ACG unit.  The assignment has
     billings estimated $1-3M (N.Y. TIMES, 6/25).
          NOTARY PUBLIC: In other Nike news, the company named
     John Notar as its VP/U.S. Apparel.  Notar, who was GM of
     Nike's European Apparel Operations, succeeds Larry Miller,
     who was named as President of the Jordan brand (Nike). 

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