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Volume 24 No. 117

Sports Industrialists

          News Corp. named Philip Morris Co. Chair & CEO GEOFFREY
     BIBLE  to its Board of Directors (N.Y. POST, 6/24)....Red
     Wings Assistant GM DON WADDELL was named GM of the expansion
     NHL Atlanta Thrashers.  Waddell is "expected to sign a four-
     year contract" (ATLANTA CONSTITUTION, 6/24)....Chicago Sun-
     Times Deputy Sports Editor RON RAPOPORT will return to
     writing a column on Monday, taking over PHIL ROSENTHAL's
     "Between the Lines" column.  Rosenthal will become the
     paper's TV critic (SUN-TIMES, 6/24)....The IHL K.C. Blades
     named JANET CALANDRO as Dir of Corporate Sales; BILL KEARNS
     as Dir of Ticket Sales; CHRIS KREISER as Sales Manager; and
     NIKKI HORSCH as Administrative Assistant (Blades).

          JOHN MCENROE was a guest on The "Late Show" with DAVID
     LETTERMAN last night.  McEnroe, on how tennis has changed
     since his playing days: "I think people could relate to me
     and say, CONNORS, NASTASE, GONZALEZ in the sixties, more
     because we showed our emotions.  They could see that it's a
     very difficult game.  We'd get pissed off -- I hope you can
     say that on CBS..."  Letterman: "Oh, yeah.  CBS is the only
     place you can say that, by the way.  See, nobody's
     watching."  McEnroe: "Well, no one's watching tennis either. 
     So we're all right there.  But as time went on and the money
     got so much more it seems like the players became less
     personalities, more robotic and more boring.  And frankly,
     something needs to be done or we should put some long pants
     on these guys again."  Letterman: "You do a great job on the
     tennis commentary.  It's nice to have somebody with brains
     shooting their mouth off."  McEnroe: "The fact that I was
     out there, hopefully people will respect the fact that I may
     possibly know what's going on.  Not like these bozos that
     come out there and pretend like they know what's going on. 
     I'm not going to mention names because I have to work with
     these people."  McEnroe, on JIMMY CONNORS: "He sort of
     reminds me of [JAY] LENO, you know?  You gotta respect him,
     but to hell with him.  He's a jerk."  Letterman: "I didn't
     know Leno played."  Letterman showed some video from
     Sunday's McEnroe-Connors "Challenge" match and asked McEnroe
     what the Senior Tour was called.  McEnroe: "It's the Nuveen
     Tour.  And anyone else that's willing to do it, we're more
     than welcome to have more sponsors" ("Late Show," 6/23).

          LEIGH STEINBERG said that his firm, STEINBERG AND
     MOORAD, "is branching out by developing television shows
     featuring athletes, and even creating Web sites."  Steinberg
     is also continuing to "pursue his dream" -- a "Sportstown"
     theme-park concept.  Steinberg, on negotiations his firm has
     had with six "major corporations" about the possibility of
     selling the firm: "We're going to go ahead with our ideas
     regardless of what happens with these discussions.  But it
     may be that these groups we're talking with can accelerate
     that process" (Mark Emmons, ORANGE COUNTY REGISTER, 6/23).
     ....JERRY SEINFELD will throw out the first pitch at
     Saturday's Yankees-Mets game at Shea Stadium (N.Y. POST,
     6/24)....Actor KEVIN COSTNER will star in his third baseball
     film, Universal's "For the Love of the Game."  SAM RAIMI
     will direct, with some filming at Yankee Stadium (HOLLYWOOD
     REPORTER, 6/24)....In N.Y., Michael Starr examines "THE
     MAGIC HOUR," saying that it "needs to rebound if it's going
     to survive in the late-night talk show arena."  TN Media
     VP/Research Whitey Chapin: "I think it's fair to say that
     the outlook isn't favorable" (N.Y. POST, 6/24)....Former
     Lakers G ANTHONY PEELER filed a negligence lawsuit claiming
     his ex-agent, ERIC FLEISHER, "didn't give him enough notice
     to renegotiate a contract or get traded before an option
     expired" (AP/ESPN SportsZone, 6/24)....Thursday's NHL TV
     Awards Special, which will air on ESPN2, will feature model
     women's hockey member CAMMI GRANATO as presenters (NHL).