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Volume 24 No. 216
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WHERE THE STREET HAS A NEW NAME; USA'S BERNHARD PROFILED

          TX-based Streetball Partners Int'l has been renamed
     Streetball Int'l (Streetball).  AD AGE's "On A Roll"
     features Susan Bernhard, VP/Sponsorship Development for
     Streetball's parent, Universal Sports America.  Bernhard's
     "growth" area: "Grass-roots marketing events for kids."  Her
     "tip" for sports marketers: "Grass-roots marketing doesn't
     take money away from traditional media.  It's usually from
     local or merchandising budgets.  Ad agencies are slowly
     learning the value of partnering with grass-roots groups,
     rather than fearing them" (AD AGE, 6/22 issue).