Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          A RETURN TO THE LAND OF OZ? Lakers F Rick Fox has hired
     CA-based International Creative Management (ICM) for
     representation in all of his off-court endeavors (ICM).
          NOTES: SPORTSBUSINESS JOURNAL's Langdon Brockinton
     reports that AT&T has cut a multi-year deal with ABC to be
     presenting sponsor of the network's telecast of the Rose
     Bowl.  Look for more details in tomorrow's issue of THE
     DAILY....CA-based Sports Specialties will debut its new NBA
     cap, the Fastbreak, at the NBA Draft tomorrow in Vancouver. 
     The team-identified caps will be worn by players immediately
     following their selection.  The hat will be supported by a
     retail promo featuring Kevin Garnett, a sweeps and a print
     campaign (Sports Specialties)....The Amateur Softball
     Association/USA Softball has named Allsport as the official
     photographer of USA Softball (Allsport)....Strike Ten
     Entertainment has teamed with Hershey Chocolate on a two-
     year deal for a national program.  The promo will debut this
     summer, anchored by a free game element on six packs of
     Hershey's products (Strike Ten Entertainment).
          MENZ TENNIS: Canadian tennis players Grant Connell,
     Daniel Nestor and Jana Nejedly are models in a photo spread
     sponsored by Rado Swiss Watches that appears in MENZ, a
     Canadian magazine for men.  The eight-page spread features
     Rado's ATP Tour special watch, which includes the ATP Tour
     colors with a special engraving.  Rado is the official watch
     of the ATP Tour (Canadian Tennis Association).
     

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/06/23/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/06/23/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

CLOSE