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Sponsorships Advertising Marketing

MORE ON THE X FILES: TOP SPONSORS PAY $2M FOR ON-SITE ADS

          Virtually "everywhere" ESPN cameras pan during the X
     Games "there will be imprints of such major big-business
     sponsors as AT&T, Adidas and Chevrolet to catch young eyes,"
     according to Frank Green of the SAN DIEGO UNION-TRIBUNE. 
     Six major firms are each spending about $2M for on-site
     advertising privileges, "as well as using the X Games name
     and imagery in their own independent marketing campaigns,"
     while nine other associate sponsors have paid $1M "or so to
     secure less-coveted space at the event."   Gold level
     sponsor Taco Bell will feature the X Games in its radio ads,
     on in-store place mats and cups and on its Xtreme Machine
     promo vehicle.  Taco Bell spokesperson Laurie Gannon: "It's
     a distinctive property with an outdoors theme that delivers
     to our core audience.  It's a great tie-in, well worth the
     sponsorship fees."  The Games are estimated to attract about
     800,000 households per program hour, up from 750,000 homes
     last year and 710,000 in '96.  Burns Sports President Bob
     Williams: "When you break it down dollar for dollar, this is
     a very inexpensive way to get your logo constantly flashing
     in the picture" (SAN DIEGO UNION-TRIBUNE, 6/20).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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