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MARKETPLACE ROUND-UP

          Mountain Dew has retained VT-based Fuse Marketing as
     the brand's first and only sports marketing agency (Fuse).
     ...The Canadian Grand Prix Formula One race has signed Air
     Canada to a five-year, $5M-a-year title sponsorship deal
     through "at least" 2003 (CP, 6/19)....NHL Wild Managing
     Partner Bob Naegele has signed Ducks F Teemu Selanne to
     endorse a new high-tech skate designed by his Mission hockey
     company (ST. PAUL PIONEER PRESS, 6/19).....NBA spokesperson
     Dave DeCecco said that the league's decision not to allow
     Kellogg to produce a Corn Flakes box featuring the Bulls
     "was an internal decision at the NBA."  Kellogg Dir of
     Communications Karen Kafer, disputed the reported $6.25M
     figure the company would have earned from the commemorative
     box: "I don't have specifics, but what I can tell you is
     that those numbers just aren't true" (BLOOMBERG, 6/18).
     ....NASCAR VP/Marketing George Pyne is interviewed in
     SPORTING GOODS BUSINESS.  Pyne: "[I]t seems there is a lot
     more appeal for the NASCAR mark than there used to be.  I
     would rank NASCAR somewhere between a five or six driver as
     far as interest is concerned.  One of our top selling marks
     in our sport this year is the 50th Anniversary mark. 
     Really, everywhere it's gone it's sold out" (SGB, 6/10).
          GOLF: Tiger Woods and his father, Earl, will appear in
     a PSA campaign in support of the National Fatherhood
     Initiative.  The campaign includes a print ad and four TV
     spots distributed to commercial and cable TV nationwide in
     celebration of Father's Day (THE DAILY)....Titleist took out
     full-page ads in the Wall Street Journal and USA Today
     commending the USGA's decision to test high-technology at a
     later date.  The ad, which features Titleist's balls and
     clubs, reads: "Play Away, Please" (THE DAILY).
     

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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