ESPN'S CUP RATINGS DOWN 57% FROM '97; WOE, CANADA DOWN TOO
ESPN said that ratings for its three-game coverage of
the NHL Stanley Cup Finals dropped 57% from last year,
according to Michael Starr of the N.Y. POST. ESPN averaged
a 2.6 rating, with 1.9 million viewers, compared to the 4.1,
with 2.9 million viewers, it averaged for three games last
year. Fox earned a 3.3 rating for its coverage of Game One
of the Finals, down from last year's 4.0 (N.Y. POST, 6/18).
NO SEE-BC? CBC's Stanley Cup ratings, which "suffered
throughout the playoffs, took an ever great hit during the
finals." Ratings for the first three Capitals-Red Wings
games averaged 1.38 million viewers, down 34% from last
year's finals average of 2.08 million. CBC Sports Dir Alan
Clark said he was not displeased with the numbers since no
Canadian teams were featured (TORONTO STAR, 6/18).