IOC ESTIMATED NAGANO'S WORLDWIDE AUDIENCE AT 9.2 BILLION
The IOC released statistics showing that while the
cumulative audience in major markets for the Nagano Games
was estimated at 9.2 billion, up 13% from '94, the U.S.
audience showed "a massive drop" of 24%, according to James
Christie of the Toronto GLOBE & MAIL. The IOC said that CBS
"bungled badly by building" its TV strategy around the
"weather-plagued" alpine ski events, while other events were
shown on tape-delay. IOC VP Richard Pound: "In Nagano, they
(CBS) did not have the first team in there. The production
quality was lower that it usually is." He also noted that
the fair performance of the U.S. team did not help the
network. The U.S. audience dropped 24% to 1.262 billion
viewers (James Christie, Toronto GLOBE & MAIL, 6/17).