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Sports Industrialists

THAT OLD "MAGIC" MISSING IN SHOW'S OPENING WEEK NUMBERS

          "THE MAGIC HOUR," which premiered last week in
     syndication, posted a Monday-Thursday overnight rating
     average of 2.3/6, according to Cynthia Littleton of DAILY
     VARIETY, who writes that while the show's numbers were "not
     spectacular," they were "on par with what its stations in
     the overnight markets were averaging in the timeslot during
     the past May sweep."  "Magic's" four-day average came in
     lower than the premiere week averages for the since-
     cancelled "Keenan Ivory Wayans Show" and "Vibe" (DAILY
     VARIETY, 6/15).  In Hartford, James Endrst reviews the show
     and says Johnson "has no moves. His line readings are
     labored, his comedic passes off the mark" (COURANT, 6/15). 
          MAGICAL: Johnson, who recently opened the first inner-
     city Starbucks coffee shop in L.A., is "on the brink of
     announcing plans to open a handful of additional Starbucks
     in under-served black neighborhoods" (USA TODAY, 6/15).

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