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Leagues and Governing Bodies

THE WNBA, TAKE TWO: LEAGUE STRONG AT GATE ON OPENING NIGHT

          The WNBA officially began its second season last night
     with four regular-season games, and in Akron, Terry Pluto
     writes, "It was nice to have the Cleveland Rockers back in
     town."  Pluto reports that women's basketball is "cheap ...
     fun" and is "something that's deserving of your attention." 
     The Rockers drew 17,911 fans for their opening night victory
     over the Liberty (AKRON BEACON JOURNAL, 6/12).
          OTHER GAMES: The expansion Mystics made their WNBA
     debut last night, losing to the Sting before 9,092 at
     Charlotte Coliseum (WASHINGTON POST, 6/12)....In UT, the
     Sparks defeated the Starzz before 9,330 at the Delta Center
     (SALT LAKE TRIBUNE, 6/12)....In Sacramento, the Mercury
     defeated the Monarchs before 7,816 at Arco Arena (SACRAMENTO
     BEE, 6/12).  The league averaged 11,037 for the four games.
          BRAND AWARENESS: The WNBA ran a 10-page ad supplement
     in USA TODAY, backed by league partners GM, Sears, Nike,
     Coca-Cola and Lee Jeans (THE DAILY)....WNBA Dir/Broadcasting
     Teri Schindler is interviewed in the BOSTON GLOBE, and says
     camera angles will be lowered this season for national WNBA
     telecasts.  Schindler, on filming the players: "You need to
     see who they are because they're not household names and
     because they do things like girls do -- they change their
     hair.  Nikki McCray with extensions looks a lot different
     than Nikki McCray without extensions" (BOSTON GLOBE, 6/12).

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