WORLD CUP NOTES
FIFA has "pledged" that no soccer balls used in World
Cup play were made by child labor or any other "irregular
practices." All balls are made by Cup sponsor adidas (N.Y.
TIMES, 6/12)....A WASHINGTON POST cover story looks at the
"tens of thousand of soccer fans around the globe" who are
the victims of Cup ticket scams (WASHINGTON POST, 6/12).
...USA TODAY's Michael Hiestand compares the size and reach
of the Olympics and the World Cup. Hiestand: "The Cup is
better for advertisers keying on Latin America. The Games
are better for the USA. The Cup offers unparalleled TV
exposure on ad signs along fields; the Games allow for tie-
ins with more altruistic angels" (USA TODAY, 6/12).
...Univision earned a 14 rating with 46 share rating for its
coverage of the opening ceremony of the World Cup on
Wednesday, hitting 1.1 million Hispanic households; it also
earned a 13.5/39 for the Brazil-Scotland match (1,041,000
Hispanic households); and a 10.6/29 for the Morocco-Norway
match (821,000 Hispanic households) (Univision).