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NEW SYDNEY OLYMPIC CONTRACTS PUT BAN ON VIRTUAL ADVERTISING

          Sydney 2000 Olympics organizers have built new clauses
     into contracts with TV broadcasters of the Games,
     "forbidding" the use of virtual advertising" during coverage
     of the Games, according to AD AGE.  After Australia's Seven
     Network signed an exclusive licensing agreement with ORAD,
     the Israeli company that developed virtual ads, Sydney Games
     broadcasting organization head Gary Fenton said that
     "contracts now stipulate broadcasters cannot use the
     technology to alter Olympic images."  Seven Network Director
     Frank Chiodi said that a general marketing campaign to
     Australian advertisers "has begun" (AD AGE, 6/9).
          THE BIG APPLE: New York City's Olympic bid Chair Daniel
     Doctoroff said that the city's Olympic initiative "is now on
     hold."  With Toronto the front-runner to host the 2008
     games, Doctoroff said that the IOC "would be unlikely to
     award" the 2012 games to another North American city
     (CRAIN'S NEW YORK, 6/8)....NBC reached an agreement with the
     National Association of Broadcast Employees and Technicians
     for its coverage of the 2000, 2002, and 2004 Olympic Games,
     covering all NBC engineering personnel and their
     representation by the union (HOLLYWOOD REPORTER, 6/9).

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