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MARKETPLACE ROUND-UP

          MAGIC GOES "FULL CIRCLE": Magic Johnson's marketing
     comeback was examined by Pat O'Brien on "Access Hollywood." 
     With "The Magic Hour" and commercials for AmEx and Coors,
     Johnson "has revitalized his career" as a TV pitchman. 
     Johnson, on losing endorsements after going public with HIV:
     "We were in disbelief that it actually did happen, and
     happened so quickly -- because those companies, I was with
     most of them for 12 years, 10 years."  O'Brien reports that
     while Johnson "says he's turned down several endorsements
     that weren't right for him.  Still, when opportunity knocks,
     he'll be there to answer the door."  Johnson: "I'm more
     popular now than I was then by millions of miles.  It just
     came back full circle" ("Access Hollywood," 4/27).
          BRANDWEEK NOTES: BRANDWEEK's Terry Lefton reports that
     Players Inc plans to open its second Players Grill
     restaurant in Manhattan next year.  Its first location opens
     in Orlando in June.  Players Inc also signed Sony to a two-
     year title sponsorship of its Players Party during Super
     Bowl week....USA Track & Field, which had been repped by CT-
     based Millsport, is now being handled by Advantage/API.
     .....McDonald's has signed Mexican-born Horacio Llamas of
     the Suns to a four-year deal for the Phoenix area. The
     contract includes TV and radio (BRANDWEEK, 5/25 issue). 
          YOU SAY POTATO....: In Indianapolis, Bill Koenig
     reports that the "biggest corporate winner" at the Indy 500
     was MN-based Rachel's Potato Chips, who just recently signed
     to sponsor winning driver Eddie Cheever.  Rachel's Potato
     Chips are sold in only 12 states (SPEEDNET, 5/28).  In
     Philadelphia, Marcia Smith examines corporate sponsorship of
     NASCAR and writes, "Today's NASCAR victory scene is all
     about corporate customs -- of drivers wearing sponsors'
     patches, singing sponsors' names and racing cars covered in
     the brands of everything anyone can buy.  It's part
     celebration, part aw-shucks thanks, and increasingly, part
     commercial" (Marcia Smith, PHILADELPHIA INQUIRER, 5/29).
          OTHER NOTES: Callaway's stock has "plunged" 21% on the
     NYSE on news the USGA is considering banning high-tech clubs
     (WALL STREET JOURNAL, 5/28).  In Chicago, Greg Couch writes
     that the debate over club technology "will be won by
     Callaway ... not because of who's right but because ...
     [w]hoever has the most money wins."  Couch: "Technology has
     poisoned the blood of golf, tennis, bowling, even table
     tennis.  But while further advancements can be limited, the
     existing poison will be there forever" (CHICAGO SUN-TIMES,
     5/28)....France's Havas Advertising has acquired Lifestyle
     Marketing Group, an agency specializing in sports and
     entertainment sponsorships with clients including Hewlett-
     Packard, L'Oreal and Peugeot (AD AGE, 5/26).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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