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A WORK OF ART: WILLIAMS OFFERS FIRE & BRIMSTONE IN TAMPA

          With the "passion of a Southern preacher," new
     Lightning Owner Arthur Williams meet the press on Tuesday in
     his first appearance since he purchased the team and
     "promised a resurrection of the debt-ridden hockey franchise
     while charming local media with a homespun philosophy on
     life and work," according to Ira Kaufman of the TAMPA
     TRIBUNE.  In a "fire-and-brimstone speech that took on
     revival overtones," the 56-year-old retired insurance exec
     called the franchise "a disaster" and full of "people making
     excuses for being sorry."  Williams: "Excuses don't count in
     the big leagues.  We're going to have everything we need to
     get the job done" (Ira Kaufman, TAMPA TRIBUNE, 5/27).  
          ROLLING UP THE SLEEVES: In St. Petersburg, Gary Shelton
     wrote that Williams' speech was "all passion and
     enthusiasm," and added that it has "been a very long time
     since the Lightning had an ounce of either" (ST. PETERSBURG
     TIMES, 5/27).  In Tampa, David Whitley wrote that Williams
     debut was "groundbreaking" for the Lightning, "if for no
     other reason than he was actually there.  You could touch
     him, talk to him, smell him, and hear him" (TAMPA TRIBUNE,
     5/27).  In Tampa, Roy Cummings wrote that Williams "appeared
     to be talking about everybody" when he announced a deadline
     of one year to turn the team around.  Williams: "If they
     don't get the job done, they're gone" (TAMPA TRIBUNE, 5/27).
          HANDS ON OR OFF? Williams said that he "will be a
     visible owner but won't make hockey decisions," leaving that
     to GM Phil Esposito.  Williams: "I don't want to be like
     Jerry Jones" (ST. PETERSBURG TIMES, 5/27).  
          NEW MANAGEMENT: Williams named Billy McGehee as the
     team's new President, CEO and Ice Palace Manager.  McGehee,
     a former VP of the AFL Tampa Bay Storm, is GM of the AFL's
     Nashville Kats, where he "intends to complete his tenure."  
     McGehee will "oversee the business end of the team and run
     its marketing program" (Roy Cummings, TAMPA TRIBUNE, 5/28). 

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