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Volume 24 No. 157
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          USA TODAY's Rudy Martzke reports that with the Bulls-
     Pacers series heading for at least a Game Six, NBC has added
     "close to" $10M in ad sales (USA TODAY, 5/27).  In Chicago,
     Fred Mitchell wrote that NBC execs are "nervous" at the
     possibility of a Pacers-Jazz NBA Finals.  But NBA Senior
     VP/Communications Brian McIntyre said, "A lot of people want
     to see the Bulls because of their international popularity. 
     But I think the NBA Finals are at the stage now that the
     event dictates it more than the participants" (CHICAGO
     TRIBUNE, 5/25)....In DC, Washington Sports & Entertainment
     VP/Communications Matt Williams "formally registered a
     complaint" with WUSA-TV for airing comments from Capitals
     coach Ron Wilson while he was miked by the station during
     practice.  On the tape, Wilson made some derogatory remarks
     about the Sabres, calling them a "chicken----" team
     (WASHINGTON POST, 5/27)....Comcast will pay $500M for a
     "major stake" in Jones Intercable, making Comcast the
     nation's No. 3 cable TV operator, behind only Time Warner
     and TCI (USA TODAY, 5/26)....The WTA Tour "is expected to
     announce" a deal today with Eurosport to broadcast 80
     women's pro tennis tournaments on European TV in '99 (USA
     TODAY, 5/27)....ESPN Classic Sports introduces two new shows
     in June: "Big Fights Boxing Hour" on Tuesdays at 8:00pm ET
     and "Schaap One-on-One," an interview show with Dick Schaap,
     on Tuesdays and Thursdays at 7:30pm ET (N.Y. POST, 5/27).