Menu
Sponsorships Advertising Marketing

IRL ADDS PEP TO ROSTER, GOING THE (LONG) DISTANCE WITH MCI

          MCI was named the official long distance and local
     service provider of the Pep Boys IRL and IMS.  As part the
     deal, MCI and Pep Boys will offer a race fan and an IRL
     driver the chance to split $1M.  The MCI Pep Boys Million
     Dollar Driver sweepstakes begins June 15.  To enter, fans
     must successfully pick the IRL driver who wins three of the
     IRL's TNN-televised races -- Charlotte, Atlanta and Las
     Vegas.  The fan who picks the driver will be entered for a
     chance to share $1M with that driver.  Fans who chose the
     winning driver of two the races will have the opportunity to
     split $100,000 with the winning driver (Pep Boys).
          RACING NOTES: TNN, Texas Motor Speedway and True Value
     have committed to an Indy 500 sponsorship deal with the
     IRL's Greg Ray's Thomas Knapp Motorsports team (DALLAS
     MORNING NEWS, 5/22).  Also at Indy, FL-based TransWorld
     Diversified Services will sponsor the McCormack Motorsports'
     G Force Oldsmobile Aurora driven by Raul Boesel this
     weekend.  The car showcases TransWorld's logo on the top
     rear wing, the two front wings and the side engine covers
     (TransWorld). ...ProLink golf measuring system wil sponsor
     Team Scandia driver Billy Roe at the Indy 500.  ProLink's
     logo will appear on both sides of Roe's racecar (ProLink).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/05/22/Sponsorships-Advertising-Marketing/IRL-ADDS-PEP-TO-ROSTER-GOING-THE-LONG-DISTANCE-WITH-MCI.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/05/22/Sponsorships-Advertising-Marketing/IRL-ADDS-PEP-TO-ROSTER-GOING-THE-LONG-DISTANCE-WITH-MCI.aspx

CLOSE