MASTERING THE POSSIBILITIES AT THE PGA TOUR'S COLONIAL
MasterCard signed a four-year extension to title
sponsor the MasterCard Colonial through 2002. MasterCard,
the official card of the PGA and Senior PGA Tour, will
continue to use the tournament in ad and promotional
programs, and will receive ad spots during and around CBS's
broadcast of the event, in addition to opening and closing
billboards during each telecast (MasterCard). Colonial
officials say the '98 tournament is sold out. Based on
tickets distributed, anticipated daily crowds will range
between 40,000-45,000 (FT. WORTH STAR-TELEGRAM, 5/21).
SPONSORS NEEDED: PGA Tour VP Duke Butler said "steady
progress" has been made in trying to secure sponsors for the
proposed August '99 tour stop at the TPC in Snoqualmie
Ridge, WA, according to Craig Smith of the SEATTLE TIMES.
The $2M event will play opposite the NEC Invitational World
Golf Championship in Akron, OH (SEATTLE TIMES, 5/20).