PGA TOUR CONTINUES ITS NEW AD CAMPAIGN ON TNT'S NBA COVERAGE
The PGA Tour's latest spot in its "These Guys Are Good"
campaign, featuring Tour player Phil Mickelson and Spurs C
David Robinson, aired during last night's Game Two of the
Lakers-Jazz Western Conference final. The spot, created by
TX-based GSD&M, has been running on TNT during its NBA
Playoff coverage. The ad opens with the Spurs coming out of
a timeout trailing the Celtics by a point with 0.7 seconds
on the clock. As the Spurs huddle breaks, Mickelson and his
caddy emerge with the team. A TV announcer's voice over:
"This is an impossible situation for the Spurs. Absolutely
no time left on the clock. Is that Phil Mickelson?" A
second announcer: "It makes perfect sense to me, Tom, he's
the king of the lob wedge. This is his shot." The spot
then shows a referee dropping a golf ball on the baseline,
and Mickelson addresses it. Announcer voice-over: "A very
tight lie, even for Phil." Mickelson swings, taking a large
divot, and chunks of the floor fly into the air. The camera
then follows the ball as it flies the length of the court.
Announcer: "It's up! A long full-court pass! Looks like an
alley-oop for Robinson!" Robinson runs the baseline, jumps,
catches the golf ball, and dunks it before the buzzer.
Announcer: "What a perfect pass!" Mickelson and Robinson
then point at each other, acknowledging the play. Robinson:
"Boy, these guys are good!" The screen fades to the PGA
Tour logo and the "These Guys Are Good" slogan (THE DAILY).