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PRESSURE MOUNTS FOR NIELSEN TO TARGET OUT-OF-HOUSE RATINGS

          CNBC execs "are pleading" with Nielsen Media Research
     to "find a way to measure out-of-home viewing," according to
     David Bauder of the N.Y. POST.  Nielsen said it "will count
     this audience on a regular basis if someone pays for it, but
     no one is writing any checks yet."  Nielsen estimates that
     each week 25.7 million people watch TV outside of their
     homes -- in bars, clubs and other public places -- up from
     23 million in '94.  ABC cites the high numbers of viewers
     watching "Monday Night Football" in bars, and Nielsen
     "concedes that counting these viewers would likely add a
     full rating point to the telecast each week."  Nielsen
     spokesperson Jack Loftus: "We do not measure, nor do we
     claim to measure, viewers outside of the house in these
     ratings.  Could we?  Sure.  Would we?  Yes, if the industry
     ever decided to support the measurements."  But Bauder
     wrote, "The bottom line: Don't count on these viewers being
     counted anytime soon" (David Bauder, N.Y. POST, 5/16).
          SEIN-ING OFF: The series finale of NBC's "Seinfeld"
     drew an estimated 108 million viewers, according to NBC
     Research Department projections.  The number is based on
     Nielsen's projection of 90 million in-home viewers and NBC's
     estimate of 18 million out-of-home viewers (NBC)....MLB
     attendance on Thursday night was not affected by the show,
     as attendance Wednesday in 10 MLB cities was 246,243. 
     Thursday, those same cities drew 247,480 (HARTFORD COURANT,
     5/17)....Despite not breaking the ratings of the "Cheers" or
     "MASH" finales, the "Seinfeld" episode "still played in the
     same league as the Super Bowl."  Excluding Super Bowls,
     "Seinfeld" was seen by more people than any entertainment
     show on TV in the past five years (N.Y. TIMES, 5/16)....In
     St. Louis, "Seinfeld" topped the Blues-Red Wings Game Four
     on KPLR-TV 48.6 to 9.6 (ST. LOUIS POST-DISPATCH, 5/16).  But
     in Detroit, the Red Wings proved a worthy draw, earning a
     22.2/30 for Game Four on UPN-50 (DETROIT FREE PRESS, 5/17).

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