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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          In Chicago, Paul Sullivan writes that "two more
     potential sponsors" entered the picture for Cubs rookie
     Kerry Wood yesterday -- Super Glue and Orange Crush.  Wood
     cut his finger opening a can of Orange Crush on Friday and
     put Super Glue on it to keep it closed and prevent it from
     affecting his pitching.  Wood got the win yesterday as the
     Cubs beat the Reds, bringing his record to 5-2 (CHICAGO
     TRIBUNE, 5/18)....Former WTA CEO Anne Person Worcester has
     formed her own sports marketing firm, APW Sports, and has
     been hired by the Pilot Pen Int'l Championships to consult
     on the marketing and promotion of the August event (N.Y.
     TIMES, 5/17)....BlueStar Battery Systems' BlueStar Platinum
     was named the official battery of the Indianapolis Motor
     Speedway (IMS).  In addition, IN-based Clarian Health was
     named the official health care provider of IMS.  As part of
     the deal, the infield medical center at the Speedway will be
     known as the Clarian Emergency Medical Center (IMS).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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