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Leagues and Governing Bodies

RESTRUCTURING AT IMS HAS MANY MARKETING VETERANS MOVING ON

          The corporate structure of the Indianapolis Motor
     Speedway and its parent company, Hulman & Co., "continues to
     undergo upheaval," according to Bill Koenig of the
     INDIANAPOLIS STAR-NEWS.  There has "been more executive
     turnover in the last three years than the preceding 30. 
     Long-time executives have been forced out or agreed to leave
     under pressure."  Hulman & Co. "has shifted from a
     hodgepodge of businesses to a company focused on
     motorsports," from the IRL to the Indy 500.  Hulman &
     Co./IMS President Tony George: "We're trying to sell and
     promote a league now.  At times it's overwhelming. ... It's
     very fluid.  You have to keep adjusting things."  The
     formation of the IRL is "a big reason" for many of the
     changes, as it aims to obtain more corporate support. 
     Koenig: "As a result, there's been pressure on Speedway
     marketing activities.  And that resulted in major changes." 
     In the past year, IMS Exec VP Bill Donaldson and Dir of
     Marketing Kurt Hunt have left after 31 IMS years between
     them, and of the 15 people currently part of the IMS sales
     and marketing staff, "only four have been employed there for
     more than a year."  IMS has also changed its PR effort,
     adding staff and "a bevy of new faces" (STAR-NEWS, 5/16).  
          TRIAL TALK: In Indy, Robin Miller examined attendance
     at the 500 time trials and takes exception to Saturday's
     estimation of 90,000-100,000.  He estimated 40,000 were at
     IMS and wrote that the Speedway should announce attendance,
     something it has never done since Hulman & Co. took over in
     '45.  Miller added that the first five-day practice crowds
     "were embarrassing."  But the weekend crowds were "much
     better than the past two Mays" (STAR-NEWS, 5/17).
          BRUT-ON FORCE: Speedway Motorsports Chair Bruton Smith
     said he has no plans to "break away from NASCAR to form his
     own circuit," according to Leah Beth Ward of the CHARLOTTE
     OBSERVER.  Smith said rumors of him starting his own league
     are "built on nothing" and are "trash."  Ward also examined
     the limited number of Winston Cup events and SMI's pursuit
     to add Cup events for its tracks (CHARLOTTE OBSERVER, 5/17).
          OFF-THE-TRACK: BUSINESS WEEK's Brad Wolverton examines
     Washington-Erving Motorsports, which "still" is seeking an
     $8M sponsor for its Winston Cup team.  Julius Erving said
     his "notoriety" is not "enhancing [his] role as a business
     person" on the circuit.  Erving: "If anything, it's a bit of
     a distraction."  Erving said he may "start a camp to develop
     minority drivers" (BUSINESS WEEK, 5/25 issue). 

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