OFF-THE-LINKS: CALLAWAY CUTS PRICES OF BIG BERTHA
Callaway Golf Co. announced that it has reduced the
U.S. wholesale prices of its current metal-woods, effective
immediately. In addition, the company announced that it is
extending its payment terms offered to domestic customers to
be more in line with industry practices (Callaway). The
company did not specify how much prices will be reduced, or
complete payment terms for its customers (THE DAILY).
GOLF NOTES: The PGA Tour Int'l Federation has awarded
the global promotional launch of the World Golf Championship
to IL-based Foote, Cone & Belding. The $4M account will
include full use of FCB's global ad resources and the Sports
Marketing unit of FCB/San Francisco. Impact Communications
Group, a division of FCB parent True North Comm., will
handle sales promotion activity for the account (PGA Tour).
...Hewlett-Packard has agreed to become the Presenting
Sponsor of the EMC Kaanapali Classic on the Senior PGA Tour.
EMC, which has been presenting sponsor of the event since
'95, will now title sponsor the event through 2001. The deal
was handled by MA-based Woolf Associates (Woolf)....As part
of its '98 Father's Day promo, Eddie Bauer will give away a
copy of the Microsoft Golf '98 Special Edition CD-ROM game
to customers who purchase $75 worth or more of Eddie Bauer
merchandise. The promo runs June 1-June 21 (Microsoft).