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MARKETPLACE ROUND-UP

          NY-based Cliff Freeman & Partners won a Grand Clio
     award for TV advertising last night, for its ads promoting
     the "NHL on Fox."  The spots start out with sedate scenes
     from other sports "that turn into an unexpected hockey-like
     ruckus" (NEWSDAY, 5/15)....Streetball Partners (SPI), which
     will again manage the NHL's "Cup Crazy" promo, has started
     staging a series of promotional activities and special
     events at high-traffic locations of key NHL partner sites
     (SPI)....Pushing for "freedom of choice" for beverage
     consumers, PepsiCo CEO Phil Marineau announced a deal to
     distribute Pepsi and Diet Pepsi on American Airlines without
     seeking to be that airline's exclusive soda.  American
     currently distributes Coke (AD AGE, 5/15)....MLB's 4-on-4
     whiffle ball tournament, Yard Ball, sponsored by True Value,
     will visit 10 U.S. cities during its inaugural '98 Tour
     (MLB)....Jazz G Jeff Hornacek appears in a PSA on the fun of
     reading this Sunday, during NBC's NBA playoff action. 
     Hornacek: "Don't be afraid to read to your kids"
     (NBAE)....Snapple has become the official beverage of the
     inaugural Junior Goodwill Games (Snapple).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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