The Coyotes promoted BRENDA TINNEN to Senior VP/
Marketing & Sales from VP/Sales & Service; TIM WEIL to
VP/Corporate Sales from Dir of Corporate Sales; and MARK
HULSEY to VP/Broadcasting from Dir of Broadcasting
(Coyotes)....ScheerSports, which owns the ECHL Greenville
Grrrowl, named JOHN SCHLANSKER Account Exec (ScheerSports).
WAYNE KNIGHT, who plays Newman on "Seinfeld," will
throw out the first pitch at Yankee Stadium on Wednesday,
the night before NBC's "Seinfeld" finale (N.Y. POST, 5/10).
...Patriots VP/Player Personnel BOBBY GRIER, Northeastern
Univ. Center for Study of Sport Founder RICHARD LAPCHICK and
Celtics Exec VP/Corporate Development M.L. CARR were honored
by the Organization for a New Equality for "their commitment
to helping minorities and women excel economically off the
playing field" (BOSTON HERALD, 5/10)....Kentucky Derby-
winning jockey KENT DESORMEAUX has retained LARRY FELDMAN as
his agent. Feldman has been D. WAYNE LUKAS' agent since
'96, and will seek endorsements and speaking engagements for
Desormeaux (Mult., 5/8)....ALAN EAGLESON was charged with
misconduct in jail, after signing a sports calendar for
another prisoner, despite being warned earlier not to sign
autographs (GLOBE & MAIL, 5/11)....Patriots DE WILLIE
MCGINEST has started an entertainment company, 55
Entertainment, that promoted a show last Thursday at the
Wonderland Ballroom in Boston (BOSTON GLOBE, 5/10).
MAGIC JOHNSON was profiled by Leslie Stahl on "60
Minutes" and discussed his battle against HIV, his feelings
about today's NBA and his burgeoning business empire.
Johnson, on MICHAEL JORDAN's domination of today's younger
players: "We love to play. We love to compete. Most of
these guys, they'd rather have a shoe commercial on TV than
win a championship." Stahl: "Magic worked to make a bundle
from basketball and endorsements, which he has now parlayed
into a business empire and a personal fortune estimated at
$100 million. His latest project is to bring upscale stores
and services to the inner-city." Johnson, on joining with
Sony to open a 15-screen multiplex movie theater in South
Central L.A.: "Minorities used to [be], or still are, the
number one moviegoers of any group of people, but they don't
have any in their neighborhoods." With the movie theaters,
Johnson said he and Sony have "changed Hollywood, I think, a
little bit, and their mindset." Stahl reported that other
companies "are clamoring" to be Johnson's partner, from TGI
Friday's to Starbucks. Stahl: "Magic says he's showing that
black customers are eager to support businesses owned by
blacks and staffed by blacks" ("60 Minutes," CBS, 5/10).
MICHAEL JORDAN's unwillingness to discuss social and
political issues was examined by Gare Joyce of the Toronto
GLOBE & MAIL, who wrote that Jordan is "an idol to some,"
but to others he "is a fallen hero for not endorsing social
causes." Joyce: "Where does he stand on affirmative action?
On Nike's exploitive sweatshops in East Asia where Air
Jordans are manufactured? Nobody knows. ... It's hard to
miss what was never there, yet Jordan's silence is
conspicuous. We know everything there is to know about him,
except what he believes in and what is in his heart."
Author JOHN HOBERMAN: "He's thoroughly a corporate
phenomenon with no apparent social or political conscience."
Chicago high school basketball player DANNY GRAVES, on
Jordan: "What's Jordan do? Man, he spends all his time
golfing, living high and everything and doing commercials.
Do we like him? No. Do we want to be like Mike? Sure.
Rich and out of here. He sure doesn't want to be like us."
But journalist DAVID HALBERSTAM says he respects Jordan's
right "to not have an agenda." Halberstam: "There are too
many ... celebrities who have opinions and political causes
without a lot to back them up" (Toronto GLOBE & MAIL, 5/9).
MJ & THE FALK-MAN: In N.Y., Mitch Lawrence reported
that DAVID FALK's sale of FAME is "the first sign that
Michael Jordan is heading for exit." Lawrence added that
Falk's "top money man," CURTIS POLK, was "in disbelief" over
the $120M deal. The Falk group expected to receive "only"
$70M from the sale (N.Y. DAILY NEWS, 5/10).