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Volume 24 No. 159
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          In Boston, Mike Barnicle on the Boston Lager billboard
     at a little league park in Newton, MA: "It's a bad sign when
     adults figure their own kids are such weak little simpletons
     that they might commit an error based on a billboard when
     any sane liberal knows:  Ads don't drink.  People do"
     (BOSTON GLOBE, 5/10)....Also in Boston, Ron Borges reported
     that calls to Logo Athletic for Peyton Manning's No. 18
     Colts jersey "have been unprecedented."  Logo, which cannot
     sell the jerseys until Manning signs with the Colts, has
     printed more than 3,000 (BOSTON GLOBE, 5/10).....Following
     his MLB record-tying 20 strikeout performance, Kerry Wood's
     agent Randy Hendricks is "cautious" about Woods' endorsement
     potential: "It's not likely people are going to see one game
     and say, 'Get this guy on Taco Bell tomorrow.' ... [I]n the
     case of a baseball player, you don't have to have that quick
     an uptake" (AP/Mult., 5/10)....BUSINESS WEEK profiles the
     golf club market, noting that in '96, domestic sales of the
     top 25 golf clubmakers totaled $1.6B, up from $1.3B in '95
     (BUSINESS WEEK, 5/18 issue)....ENTERTAINMENT WEEKLY's Tricia
     Lane reports on auto racing in Hollywood, and notes that "no
     fewer than 10 auto-racing movies" are in production and that
     "celeb interest in motor sports is also hitting the red
     line" (Tricia Lane, ENTERTAINMENT WEEKLY, 5/15 issue).