MARLINS TO HARNESS STAR POWER OF FORMER PLAYERS IN MARKETING
Despite the "sticky situation," Marlins VP/Sales &
Marketing Jim Ross said that the team will not dodge using
former Marlins returning to FL with rival teams in their
promotions, according to Alan Snel of the Fort Lauderdale
SUN-SENTINEL. Ross says jokingly: "See the '97 champion
Marlins when San Diego and Houston come to town." Former
Marlins/current Padres P Kevin Brown gets billing in a
newspaper ad promoting Friday's game, but the ad does not
mention Brown's past or include a picture of him. Ross:
"Even though we're not going to mention 'ex-Marlin ace Kevin
Brown,' people will know Kevin Brown was a former Marlin.
We'll mention him when we say, 'Come see Brown vs.
Hernandez.'" Former Marlins reliever Robb Nen is mentioned
in ads touting next week's Giants series, which call him
"last year's Marlins flame-thrower" (SUN-SENTINEL, 4/30).