The NBA named GARY JOCKERS GM of the NBA Store, which
will open in September '98 in NY. He will be responsible
for all store operations. Previously, Jockers was GM of the
FAO Schwarz store in NY (NBA)....LISA EVANS, PR Coordinator
of The Golf Channel, was named Public Relations Manager
(BROADCASTING & CABLE, 4/27)....MICHAEL FOX has been
promoted to VP/Worldwide Ad Sales at ESPN Int'l. Fox had
been Dir Worldwide Ad Sales since January '97 (ESPN
Int')....The Western Hockey League named CHRIS POTENZA its
Dir of Marketing. Potenza served as Corporate Marketing
Exec for the NHL Devils since March '97 (WPHL).
Long-time MLB exec GABE PAUL died Sunday at the age of
88. Paul was a former Yankees President and served as
Indians President & CEO. He also was a top exec for the
Reds and Astros (ST. PETERSBURG TIMES, 4/28)....NFL
Enterprises Sales Manager JEFFREY JOHNSON was honored by the
Direct-To-Home and telecom industry as the recipient of the
first-even T. HOWARD FOUNDATION Leadership Award. Johnson
was recognized for his contributions which personify the
Foundation's mission of promoting a diversified work place
(NFLE)....Chargers QB RYAN LEAF appeared on the "Late Show"
with DAVID LETTERMAN. Leaf, on being in San Diego: "I'm
thinking a house on the beach won't suck" (CBS, 4/27)....ED
BURNS of "The Brothers McMullen" fame has agreed to star in
a new sports film, "Trillion," from New Line Cinema. The
film is about "an overachieving, 29-year-old NBA basketball
player who discovers he has a heart condition but can't bear
to quit the sport" (DAILY VARIETY, 4/28)....VT-based Fuse
Integrated Sports Marketing Founder TERESA BOWKER is
featured in AD AGE's "On A Roll." Bowker's firm targets
young, active consumers, and her tip is, "Kids are skeptics.
Avoid overt promotions screaming 'sponsorship,' instead
using brands in very relevant, service-based ways" (AD AGE,
4/27)....Bucks G RAY ALLEN appeared on this morning's "GMA"
to discuss his starring role in SPIKE LEE's "He Got Game."
Allen said that more acting roles were "definitely" in his
future ("Good Morning America," ABC, 4/28).