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Volume 24 No. 156
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          Spalding Sports agreed to a long-term global licensing
     agreement to become the official supplier of the Corel WTA
     Tour.  The deal provides Spalding with exclusive rights to
     utilize the tour logo on tennis products.  As part of the
     deal, Spalding will become a sponsor of the WTA Tour's
     grassroots program, F.I.R.S.T. Serve.  Spalding also signed
     Rachel McQuillan, ranked #64 in the world, to play Spalding
     racquets (Spalding).  Spalding signed a licensing, marketing
     & media partnership with the ATP Tour in June (THE DAILY).
          THE SPALDING STORY: MA-based Winstanely Associates has
     produced a pair of TV spots "that emphasize the link"
     between Spalding's products and its NBA and ATP endorsement
     deals, according to ADWEEK's David Gianatasio.  Both spots
     carry the tagline, "What Are You Playing?"  One spot will
     feature Spalding endorser Kobe Bryant, while another 30-
     second spot, "Up Close," will introduce Spalding's ATP Tour
     Racquet line.  The tennis spots will run on ESPN and ESPN2
     telecasts of men's tour events (ADWEEK, 4/13 issue).