SPALDING INKS LONG-TERM MARKETING DEAL WITH WTA TOUR
Spalding Sports agreed to a long-term global licensing
agreement to become the official supplier of the Corel WTA
Tour. The deal provides Spalding with exclusive rights to
utilize the tour logo on tennis products. As part of the
deal, Spalding will become a sponsor of the WTA Tour's
grassroots program, F.I.R.S.T. Serve. Spalding also signed
Rachel McQuillan, ranked #64 in the world, to play Spalding
racquets (Spalding). Spalding signed a licensing, marketing
& media partnership with the ATP Tour in June (THE DAILY).
THE SPALDING STORY: MA-based Winstanely Associates has
produced a pair of TV spots "that emphasize the link"
between Spalding's products and its NBA and ATP endorsement
deals, according to ADWEEK's David Gianatasio. Both spots
carry the tagline, "What Are You Playing?" One spot will
feature Spalding endorser Kobe Bryant, while another 30-
second spot, "Up Close," will introduce Spalding's ATP Tour
Racquet line. The tennis spots will run on ESPN and ESPN2
telecasts of men's tour events (ADWEEK, 4/13 issue).