NEWS CORP. SETS UP ONE-STOP SHOP ALONG ENTIRE MEDIA GROUPS
News Corp. is creating a marketing and sales division
called News Corp. One to offer "major multinational
advertisers cross-media and promotional deals across the
company's array of newspapers, television networks and other
media divisions," according to Wayne Friedman of the
HOLLYWOOD REPORTER. The division will be headed by News
Corp. One Senior VP Kayne Lanahan, who will report to Fox TV
Exec VP & Fox Broadcasting President of Sales Jon Nesvig.
Nesvig said the division will "give advertisers a platform
they didn't have before. There seems to be much interest
from advertisers in this" (HOLLYWOOD REPORTER, 4/15). DAILY
VARIETY's Richard Morgan reports that the move puts News
Corp. "on the forefront of a trend by major advertisers
toward one-stop media shopping" (DAILY VARIETY, 4/15).