FUZZY LINKS BACK TO MAINSTREAM; DUVAL CATCHES OAKLEY'S EYE
FL-based Links Direct has signed Fuzzy Zoeller to be
the company's official spokesperson. Zoeller will wear the
Links Direct logo on his apparel, consult on company
products and work to develop and promote his own product
line. Links Direct is a golf and travel company that is a
subsidiary of Network Holdings International (Links Direct).
BRIGHT FUTURE NEEDS SHADES: David Duval, who's wearing
of Oakley sunglasses has become his trademark look, has a
"modest" endorsement deal with the company, according to
Oakley Dir of Sports Marketing Scott Bowers. Oakley also
has a deal with Mark O'Meara, who won The Masters on Sunday,
but O'Meara only wears Oakleys during practice. USA TODAY's
Bill Meyers reports that "about 20 established pros" on the
PGA Tour wear Oakleys, as do "half the up-and-coming players
on the Nike Tour" (USA TODAY, 4/15).
GOLF EXPOSURE: Dallas-based Cornerstone Sports logged
every second a player's sponsor appeared on TV during CBS's
coverage of the final round of the Nissan Open. Cornerstone
compared the air time of the logos on the clothing and
equipment of Billy Mayfair and Tiger Woods, who finished
first and second, respectively. Cornerstone figured Woods'
sponsors gained a total of 10:09 of air time, earning an
extra ad value of $1.4M. Mayfair's sponsor saw a total of
6:21 of exposure, for a total ad value of $854,000. A 30-
second spot during a network golf telecast costs
approximately $70,000 (SAN DIEGO UNION-TRIBUNE, 4/14).