BAG THE DIME-A-MINUTE LADY; AT&T OFFERS $2M NBA SHOOTOUT
The NBA announced the AT&T $2M Shooutout, which offers
one winner a chance to receive a first-class trip to a '98
NBA Finals Game, where they will shoot for $2M. The selected
shooter will have five chances to make an NBA regulation
three-point shot: the first four shots will be worth
$250,000 each and the fifth shot will be worth $1M. If the
shooter misses all five, they still receive $25,000. AT&T
will also offer half-price rates through the NBA Playoffs on
calls made to states with teams in the post-season (NBA).
AD AGE's Jeff Jensen reports that the contest is open to
AT&T customers only, who can enter by calling 1-888-6FINALS.
AT&T will also give away 5,000 runner-up AT&T/NBA Finals
pre-paid calling cards. AT&T Dir of Sponsorship & Promos
Michael Murphy: "In the past, our sports marketing has been
about branding, business customer hospitality and
advertising. Now we're totally refocusing our sponsorships
to be about adding value to our customers" (AD AGE, 4/13).