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Volume 24 No. 155

Franchises

          The Nets are now marketing to children of Knicks fans,
     a similar strategy employed by the Islanders and Devils
     vying for "fan loyalty" with the Rangers, according to
     Matthew Goldstein of CRAIN'S N.Y. BUSINESS.   Nets execs say
     revenues from ticket sales are up nearly 26% over last
     season, but that the team still gives away about 3,000
     tickets to each home game.  Goldstein writes that top Nets
     sponsors, the U.S. Postal Service, Omnipoint, McDonald's and
     Modell's Sporting Goods, "lack the prestige" of Knicks
     sponsors, including AT&T, American Express, MetLife and
     Starter (CRAIN'S N.Y. BUSINESS, 4/13 issue).

          NHL expansion Thrashers Exec VP Dave Maggard said the
     team has received more than 8,700 deposits for season
     tickets.  The deadline to join the Thrashers Blue Line Club
     to reserve season tickets for the team's inaugural '99-2000
     season is April 25.  In early May, the team will begin
     converting season tickets for Blue Line Club members, who
     have received a priority seating number in exchange for
     their $100 deposit.  In addition, the team expects an
     average ticket price of approximately $45, with more than
     50% priced at or below that number.  Twenty-five percent of
     the seats will be available for $24 or less, with the lowest
     price for an unobstructed view seat being $10 (Thrashers).