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Volume 24 No. 116
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          As fans arrive in San Antonio for this weekend's men's
     Final Four, stores in the city "are bursting with Final Four
     fashions," according to Courtenay Martin of the SAN ANTONIO
     EXPRESS-NEWS.  Gear For Sports, the official merchandiser
     for the event, is the only vendor selling official goods in
     the downtown area, 25 major hotels and the airport, although
     "most" major department stores and sports retail shops in
     the city are carrying both official and unofficial items
     (SAN ANTONIO EXPRESS-NEWS, 3/26).  Gear For Sports and K.C.-
     based BlairLake New Media have launched,
     a web site which sells official Final Four clothing and
     merchandise.  The site, which opened March 12, is attracting
     "about" 6,000 visitors a day (K.C. STAR, 3/27). 
          WOMEN'S FINAL FOUR: Kansas City is hosting this
     weekend's women's Final Four, and Rick Alm writes that the
     city is expected to "reap more than" $20M in revenue as a
     result of the event (K.C. STAR, 3/27).
          CORPORATE HANGOVER: In San Antonio, Poling & Vaughan
     write that the city is "the place for corporations to be
     seen" this weekend, as media "swarm the city" and "more
     than" 40,000 fans bring "millions of dollars in purchasing
     power" to San Antonio.  Official NCAA sponsors, including
     Mountain Dew, GTE, Gillette, AmEx and Sears are "milking the
     event for all it's worth," with many staging "highly
     publicized" trips and ticket giveaways....46-year-old PA
     train conductor Bob Fairgrieve will get the chance to sink a
     three-point shot for $1M between tomorrow's NCAA men's
     semifinal games, in a contest sponsored by Gillette
     (EXPRESS-NEWS, 3/26)....The finals of the Miller Lite Dick
     Vitale Sound-A-Like contest will be held today in San
     Antonio.  Chris Fowler will emcee the event, with Vitale and
     Digger Phelps among the judges (THE DAILY)....Both San
     Antonio and Kansas City will host the "NCAA Hoop City"
     interactive exhibits in conjunction with the Final Fours. 
     It is the first time the attraction has accompanied a
     women's Final Four.  NCAA officials expect 40,000 people to
     attend in K.C., and 75,000 in San Antonio (K.C. STAR, 3/27).
          FINAL FOUR THOUGHTS: An editorial in today's WALL
     STREET JOURNAL addresses the NCAA basketball tournament:
     "Forget the NBA, with its slick 'I love this game'
     promotion.  We're tired of watching overhyped, overpampered
     guys mugging with Jack Nicholson, Spike Lee and the $1,000-
     ticket crowd. ... We prefer the NCAAs because the kids still
     love the game" (WALL STREET JOURNAL, 3/27).