Group Created with Sketch.
Volume 24 No. 113
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.


          CART has jointed with MI-based Valassis Communications
     and IL-based Marketing Events to create a FedEx
     Championships Series-themed FSI to reach more than 40
     million homes through national newspapers on July 26.  The
     FSI program is targeted toward female and family demos and
     will offer consumer package good companies the ability to
     align with CART.  CART Dir of Marketing Jeff Gooding said
     that first-time program "is part of our broader, integrated
     marketing plans for 1998."  Valassis will publish the
     consumer inserts and secure distribution while Marketing
     Events will bring advertisers into the program (CART).
          JAPANESE IMPORT: CART will race its Budweiser 400 in
     Montegi, Japan, the first time the series has held a race in
     that country.  In Indianapolis, Bill Koenig wrote that
     although some "major Japanese" companies are involved in
     CART -- including Honda, Toyota and Panasonic -- the racing
     series "sees the potential for more corporate involvement."
     Koenig: "The hope is having an annual race will get Japanese
     race fans enthused about the CART series and Japanese
     companies interested in sponsorships.  The timing, however,
     isn't the best.  Japan's economy continues a six-year slump,
     with no recovery on the horizon" (INDY STAR-NEWS, 3/24).
          GAMES WITHOUT FRONTIERS: In Chicago, Herb Gould wrote
     of CART's expansion where it is "trying to keep pace in a
     world where NASCAR has been widening the gap as the most
     popular arm of auto racing."  CART has added a street race
     in Houston for '98 and is "exploring" the possibility of
     adding a race in Germany to go with its international forays
     in Japan and Brazil.  CART is also targeting Chicago for a
     Labor Day '99 race (CHICAGO SUN-TIMES, 3/26). 
          COVERAGE: ESPN Int'l will air the '98 CART FedEx
     Championship Series full season schedule on its
     international networks.  ESPN Int'l also has agreements to
     syndicate the series, which began last weekend, to
     broadcasters worldwide (ESPN International).