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The Back Of The Book

THE DAILY AND FOX SPORTS/TMG POLL VIEWERS ON WOMEN'S SPORTS

          Over three quarters of men surveyed in THE SPORTS     BUSINESS DAILY and the Fox Sports/TMG Poll said that they     have watched women's sports on TV in the past year.  The     survey of 1,133 U.S. and Canadian residents, ages 12+, was     taken in February.  THE DAILY and Fox Sports/TMG Poll then     asked the 72.2% (818) of the total sample who said they had     watched a women's sport on TV in the past year to describe     their viewing habits.  Likewise, THE DAILY and Fox Sports/TMG     Poll asked the 27% (306) of the entire sample why they hadn't     watched a women's sports event in the past year.  Complete     results follow (THE DAILY):               
HAVE YOU WATCHED A WOMEN'S SPORT
ON TV IN THE PAST YEAR?
 
TOTAL
MALE
FEMALE
YES
72.2%
75.2%
69.5%
NO
27.0%
24.2%
29.5%
NO ANSWER
0.8%
0.6%
1.0%
 
WHICH BEST DESCRIBES WHY YOU WATCH
WOMEN'S SPORTS ON TV?
 
TOTAL
MALE
FEMALE
CURIOSITY
41.4%
51.1%
32.1%
WOMEN'S SPORTS FAN
21.1%
13.5%
28.5%
WOMEN BETTER ROLE MODELS
12.1%
9.7%
14.4%
WOMEN MAKES LESS MONEY
4.4%
4.2%
4.6%
TV COVERAGE IS BETTER
3.5%
3.2%
3.8%
OTHER
10.4%
14.2%
6.7%
NO ANSWER
7.1%
4.1%
9.9%
 
WHICH BEST DESCRIBES WHY YOU DO NOT WATCH
WOMEN'S SPORTS ON TV?
 
TOTAL
MALE
FEMALE
BORING
25.8%
25.6%
26.0%
QUALITY OF COMPETITION
13.7%
20.9%
8.5%
NOT ENOUGH SPORTS OPTIONS ON TV
12.7%
6.2%
17.5%
DON'T LIKE SPORTS WOMEN PLAY
12.4%
10.1%
14.1%
OTHER
19.9%
17.8%
21.5%
NO ANSWER
15.4%
19.4%
12.4%
 
WHICH BEST DESCRIBES THE AMOUNT OF
WOMEN'S SPORTS ON TV?
 
TOTAL
MALE
FEMALE
TOO MUCH
4.6%
5.4%
3.8%
JUST ENOUGH
35.7%
44.3%
28.2%
NOT ENOUGH
48.5%
38.6%
57.3%
NO ANSWER
11.2%
11.7%
10.7%
 
IS IT MORE IMPORTANT FOR WOMEN'S LEAGUES
TO APPEAL TO FEMALE FANS, MALE FANS OR BOTH?
 
TOTAL
MALE
FEMALE
MALE FANS
2.7%
3.4%
2.2%
FEMALE FANS
6.7%
7.5%
6.0%
BOTH
84.9%
84.2%
85.5%
NO ANSWER
5.6%
4.9%
6.4%

 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

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SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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