Over three quarters of men surveyed in THE SPORTS BUSINESS DAILY and the Fox Sports/TMG Poll said that they have watched women's sports on TV in the past year. The survey of 1,133 U.S. and Canadian residents, ages 12+, was taken in February. THE DAILY and Fox Sports/TMG Poll then asked the 72.2% (818) of the total sample who said they had watched a women's sport on TV in the past year to describe their viewing habits. Likewise, THE DAILY and Fox Sports/TMG Poll asked the 27% (306) of the entire sample why they hadn't watched a women's sports event in the past year. Complete results follow (THE DAILY):
HAVE YOU WATCHED A WOMEN'S SPORT ON TV IN THE PAST YEAR? |
| TOTAL | MALE | FEMALE |
YES | 72.2% | 75.2% | 69.5% |
NO | 27.0% | 24.2% | 29.5% |
NO ANSWER | 0.8% | 0.6% | 1.0% |
|
WHICH BEST DESCRIBES WHY YOU WATCH WOMEN'S SPORTS ON TV? |
| TOTAL | MALE | FEMALE |
CURIOSITY | 41.4% | 51.1% | 32.1% |
WOMEN'S SPORTS FAN | 21.1% | 13.5% | 28.5% |
WOMEN BETTER ROLE MODELS | 12.1% | 9.7% | 14.4% |
WOMEN MAKES LESS MONEY | 4.4% | 4.2% | 4.6% |
TV COVERAGE IS BETTER | 3.5% | 3.2% | 3.8% |
OTHER | 10.4% | 14.2% | 6.7% |
NO ANSWER | 7.1% | 4.1% | 9.9% |
|
WHICH BEST DESCRIBES WHY YOU DO NOT WATCH WOMEN'S SPORTS ON TV? |
| TOTAL | MALE | FEMALE |
BORING | 25.8% | 25.6% | 26.0% |
QUALITY OF COMPETITION | 13.7% | 20.9% | 8.5% |
NOT ENOUGH SPORTS OPTIONS ON TV | 12.7% | 6.2% | 17.5% |
DON'T LIKE SPORTS WOMEN PLAY | 12.4% | 10.1% | 14.1% |
OTHER | 19.9% | 17.8% | 21.5% |
NO ANSWER | 15.4% | 19.4% | 12.4% |
|
WHICH BEST DESCRIBES THE AMOUNT OF WOMEN'S SPORTS ON TV? |
| TOTAL | MALE | FEMALE |
TOO MUCH | 4.6% | 5.4% | 3.8% |
JUST ENOUGH | 35.7% | 44.3% | 28.2% |
NOT ENOUGH | 48.5% | 38.6% | 57.3% |
NO ANSWER | 11.2% | 11.7% | 10.7% |
|
IS IT MORE IMPORTANT FOR WOMEN'S LEAGUES TO APPEAL TO FEMALE FANS, MALE FANS OR BOTH? |
| TOTAL | MALE | FEMALE |
MALE FANS | 2.7% | 3.4% | 2.2% |
FEMALE FANS | 6.7% | 7.5% | 6.0% |
BOTH | 84.9% | 84.2% | 85.5% |
NO ANSWER | 5.6% | 4.9% | 6.4% |