FOOTBALL AD SALES GET FRIED AT ABC, ESPN
ABC Exec VP/Marketing & General Sales Manager LARRY
FRIED has been named the executive in charge of NFL ad sales
for both ABC Sports and ESPN, according to Rich Katz of DAILY
VARIETY. Beginning this season, all NFL sales for ABC and
ESPN "must be run through Fried." Katz reports that the
expansion of Fried's duties "would appear to be a victory for
ABC," since Fried reports directly to ABC President of Ad
Sales MARVIN GOLDSMITH. Sports media buyers "have been
buzzing about the internal Disney competition for weeks."
Last year, "Monday Night Football," and ESPN's football
packages were sold separately. Katz also reports that JON
LITNER has been promoted to Senior VP/Programming for ABC
Sports. Litner was formerly VP/Programming for ABC's sports
division (Rich Katz, DAILY VARIETY, 3/25).