TX-BASED LENIHAN GROUP FORMS SPORTS & ENTERTAINMENT AGENCY
The Lenihan Group has formed a new sports and
entertainment marketing agency called Branding Partners.
The TX-based agency will help clients increase brand
awareness by developing integrated marketing partnerships
with sports and entertainment properties. Houston-based
Continental Airlines is the agency's first client. Branding
Partners will help Continental further develop relationships
with performing arts organizations. Marketing veteran Susan
Lenihan is Branding Partners' President (Branding Partners).