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Volume 24 No. 155
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TX-BASED LENIHAN GROUP FORMS SPORTS & ENTERTAINMENT AGENCY

          The Lenihan Group has formed a new sports and
     entertainment marketing agency called Branding Partners. 
     The TX-based agency will help clients increase brand
     awareness by developing integrated marketing partnerships
     with sports and entertainment properties.  Houston-based
     Continental Airlines is the agency's first client.  Branding
     Partners will help Continental further develop relationships
     with performing arts organizations.  Marketing veteran Susan
     Lenihan is Branding Partners' President (Branding Partners).