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Volume 24 No. 156
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          THIS STUFF KIXX: In Philadelphia, the NPSL Kixx lead
     the league in attendance.  The second-year team is averaging
     8,751 fans, almost 1,000 more than last season.  Kixx Owner
     Ed Tepper said that the team's popularity increased when
     Comcast SportsNet broadcast 12 home games: "That (TV) gave
     us a basis with the fans. ... It's been amazing.  We've
     already had seven games with over 10,000 in attendance. 
     This just goes to show that Saturday night soccer works in
     Philadelphia" (PHILADELPHIA DAILY NEWS, 3/19). 
          NBA: SI's Jackie MacMullan reports that the Warriors
     have hired a PR firm "to help them accentuate the positives
     of their franchise" (SI, 3/23 issue)....In NEW YORK, Jacob
     Lewis reports that a Nets exec was spotted recently at a
     Knicks game "attempting to poach some of the celebrities who
     are treated to courtside tickets" at MSG.  Lewis: "One well-
     known entertainer was offered choice seats at a Nets games
     and limousine service to and from the Meadowlands, as well
     as a ball-boy gig for his son."  Nets Dir of PR John Mertz
     said that the team was not trying to "steal" anyone, but
     conceded that Nets would not be above "providing
     transportation to and from the game" (NEW YORK, 3/23 issue).
          NOTES: IHL Las Vegas Thunders part-Owner Ken Stickney
     denied reports that the team was involved in negotiations
     with Promotion Management Inc. about a possible move to
     Green Bay, WI, where PMI is the contractor of a proposed
     11,000-seat arena scheduled to open in 2000.  Stickney did
     say that PMI has been dealing with Mandalay Sports
     Entertainment, the parent company of the Thunder and other
     minor-league franchises.  Stickney, on future plans for him
     and Mandalay Sports: "Our whole plan is to own 10, 15 teams
     in different sports, in different cities, at different
     levels. ... We're trying to look to expand our business"
     (LAS VEGAS SUN, 3/18)....In N.Y., industry sources said that
     the Yankees' payroll for the '98 season is an MLB high $72M,
     slightly more than the Orioles' payroll (N.Y. POST, 3/19).
     ...ESPN's Bob Ley reported that the NFL will award Cleveland
     an expansion team, and that NFL Commissioner Paul Tagliabue
     said that "the approval could come Sunday at the league
     meetings in Orlando" (ESPN, 3/18)....The MLS Fire have sold
     "about" 3,000 season tickets (CHICAGO TRIBUNE, 3/19).