DAN CASEY was named VP/GM of Fox Sports World. A three
year employee of Fox/Liberty, Casey most recently served as
VP/Research & Planning at Fox Sports West and FSW2 (FSWo).
...HOWARD BALDWIN JR., who had been GM of the Penguins
Iceoplex practice facility, has left there "to concentrate
on duties" with the ECHL Wheeling Nailers. Penguins Co-
Owner ROGER MARINO said Baldwin was "bored at Iceoplex"
(PITTSBURGH POST-GAZETTE, 3/17)....LYDIA SHAW has been named
Affiliate Sales Account Exec with Fox Sports South. Shaw
comes from Turner Network Sales, where she has worked as a
Sales Assistant for over a year (FSS).....DREW REIFENBERGER
was named VP/Brand Sales at Turner Broadcasting, from
VP/Sports Marketing at Turner Sports (BRANDWEEK, 3/16).
Rockets F CLYDE DREXLER "today will be named the new
men's head basketball coach" at the Univ. of Houston,
according to Jerry Wizig of the HOUSTON CHRONICLE. Drexler,
who plans on retiring at the conclusion of this season, has
been offered a multi-year deal worth an "estimated" $300,000
annually (HOUSTON CHRONICLE, 3/18)....Former White House
intern MONICA LEWINSKY sat three rows behind the Wizards
bench last night for their game versus the Nuggets. In DC,
Ric Bucher writes that Wizards players were "poking each
other and craning their necks to get a peek" at Lewinsky
(WASHINGTON POST, 3/18)....Yankees Assistant GM KIM NG is
profiled by Elizabeth Cohen in today's N.Y. POST. Cohen, on
Ng being the team's first female in a top management
position: "At a time when women have made incredible headway
in other sports ... baseball lags behind the pack" (N.Y.
POST, 3/18)....GQ tabs MUHAMMAD ALI as the "Athlete of the
Century" on its April cover, and devotes much of the issue
to Ali ("Today," NBC, 3/18)....SPIKE LEE's ad agency, Spike
DDB, is profiled by Stuart Elliott in the N.Y. TIMES. Lee
said he "chafes at the agency's being classified as a
specialist in 'urban marketing.'" Lee: "[W]e don't want to
limit ourselves to urban marketing, because, let's be
honest, a lot of times urban marketing is a code word for
African-American, black, when the demographics you can
successfully reach go beyond that" (N.Y. TIMES, 3/18)....
Lawyer A.J. FAIGIN's trial against former Bills QB JIM KELLY
got underway Tuesday in NH. Faigin is charging Kelly with
libel after Kelly wrote in his book that Faigin "mishandled
his money." Faigin said that he has lost "more than" $1M in
business because of the book (AP/DETROIT NEWS, 3/18).
AGENT ORANGE: Cuban sports agent JOE CUBAS was profiled
in the Toronto GLOBE & MAIL. Cubas has brought "about 20"
Cubans to the U.S. to play MLB, including Marlins World
Series MVP LIVAN HERNANDEZ. Cubas, on his relationship with
his clients: "I think the key to being a good agent is being
a good human being. It's not what you can do for them as an
agent. When you make a list of what I am to them, agent is
at the bottom of the list" (GLOBE & MAIL, 3/17)....MLB agent
SCOTT BORAS does "The One-Minute Interview" with Laura
Washington in the April edition of MONEY. Boras, on his
"cardinal rule for negotiating retail purchases": "Determine
what the seller is willing to sell for without ever advising
them what you're willing to buy for" (MONEY, 4/98 issue).