DEALS: WI-based Huffy Sports Co. has renewed its
licensing agreement with the NCAA, extending its product
licensing partnership through 2000. Huffy manufactures and
markets a variety of basketball system brands, including
Huffy Sports, Sure Shot and Hydra-RIB (Huffy Sports). Huffy
was profiled in the MILWAUKEE JOURNAL SENTINEL. Hydra-RIB
backboards will be used in both the men's and women's Final
Fours this year (MILWAUKEE JOURNAL SENTINEL, 3/8)....Fuzzy
Zoeller is developing his own line of BBQ and steak sauces
with assistance from Mark's Feed Store, a small restaurant
chain in KY and IN (GOLFWEEK, 3/7 issue)....After an absence
of "more than five years," Honda is returning to F-1 racing.
Honda will own its own engine, chassis and management teams,
but has yet to decide the "structure of the racing team and
actual timing" of the return (FINANCIAL TIMES, 3/10).
NOTES: In N.Y., Constance Hays examines soft-drink
sponsorships in America's high schools, calling it the
"latest battleground in the cola wars" (N.Y. TIMES, 3/10).
...Chevrolet presented Tara Lipinski with a '98 Cavalier Z24
Convertible in honor of her winning the Olympic gold medal.
Chevrolet also announced a two-month arrangement to become
the official automotive sponsor of the Detroit Skating Club
(DSC), including signage and a Cavalier put on display at
the club. Lipinski is a member at the DSC (Chevrolet).
Lipinski will not defend her title later this month at the
world championships in Minneapolis due to illness (DETROIT
FREE PRESS, 3/10)....In a decision "that virtually insures
the continued flourishing of the multibillion-dollar 'gray
market' in unauthorized imports," the Supreme Court ruled
that U.S. manufacturers "cannot invoke the protection of
copyright law to block the domestic sale of products they
originally sold at a discount overseas." Once a product is
sold in an authorized manner, the copyright owner has "no
further control" over the product's fate (N.Y. TIMES, 3/10).