CONDE NAST SPORTS FOR WOMEN KEEPING CIRCULATION FLAT
It "looks" like Conde Nast Sports For Women "is now
headed for a major relaunch at mid-year," according to Keith
Kelly of the N.Y. DAILY NEWS. After conducting recent focus
groups, the title hired Mary Murray as its new Exec Editor
in charge of "stepping up fitness and nutrition coverage."
Conde Nast Editor Dir James Truman "insisted the company has
not hit the panic button." But Kelly notes "one sign of
potential circulation weakness" is that after "slicing back"
to six issues a year and "buying" Women's Sports + Fitness,
Sports For Women "has no plans to boost" circulation beyond
350,000. Kelly: "That shows possible weak newsstand or
subscriber support for the magazine." But Publisher Suzanne
Grimes said, "I don't think it reflects circulation weakness
at all. We bought [Women's Sports + Fitness] primarily for
the name." The magazine also plans to hire another Senior
Editor to "focus entirely on fitness" and will come up with
a new logo that could debut in June (N.Y. DAILY NEWS, 2/27).