GOLF NEWS: BURNETT DROPS OUT; KARSTEN'S MARKETING EXAMINED
Leo Burnett Co. "dropped out of a competition" to
handle the account for the PGA Tour's World Golf
Championships, according to George Lazarus of the CHICAGO
TRIBUNE. Burnett cites a "conflict with another" PGA Tour
group as its reason (CHICAGO TRIBUNE, 2/27).
MARKET-PING: In Toronto, Lorne Rubenstein examines the
marketing efforts of AZ-based Karsten Manufacturing, which
manufactures Ping equipment. Karsten has hired the VA-based
Martin agency for advertising and promotion, and recently
signed Bernhard Langer and Lee Westwood. Rubenstein: "And
don't be surprised if the company soon announces an
endorsement deal with Casey Martin." Karsten President &
CEO John Solheim: "We didn't advertise at all in the 1980s
but are doing that now. We are not where we want to be, but
we intend to grow and to keep growing" (GLOBE & MAIL, 2/27).