CASTROL RECRUITS AN ADMIRAL FOR NBA FINALS SWEEPSTAKES
Castrol North America announced that Spurs C David
Robinson will be featured in its "Drive Hard to the NBA
Finals" sweepstakes, which offers Grand Prize winners an
all-expense paid trip for two to one game in the '98 or '99
NBA Finals. This will mark the first time that Castrol, an
NBA sponsor since '93, will feature an NBA player in one of
its promotions and Robinson will be featured on point-of-
sale materials during the promos run (Castrol).
ET TU, SHAQ FU? Shaquille O'Neal appears in a PSA this
weekend during Sunday's Lakers-Knicks telecast on NBC. The
PSA, produced by NBA Entertainment, highlights the Reading
Is Fundamental campaign. The spot shows O'Neal reading a
mystery novel, only to find that his dog, "Brick," has torn
out the last page (Neal Travis, N.Y. POST, 2/27).