SportsLine USA announced that traffic on CBS SportsLine
during the 17 days of the Winter Games generated a record
number of page views and visits. The average daily page
views increased over 55% compared to '97's fourth quarter
average daily page views. Peak days exceeded five million
page views. CBS SportsLine also generated more than $2
million in advertising revenue from sponsors of its Olympic
web pages, including AT&T, Ford, IBM, Shell, Xerox, Sony,
Bugle Boy, Preview Travel, Visa and "first time" Internet
advertiser Budweiser. The sponsor programs were different
from CBS's broadcast coverage (SportsLine). BROADCASTING &
CABLE's Richard Tedesco adds that CBS is "expected" to earn
a profit on its Games content (BROADCASTING & CABLE, 2/23).
MORE WEB: In N.Y., Mary Huhn reports that IBM's
official site "drew nearly" 650 million hits during the
Games, "nearly 3.5 times the hits" during the Atlanta Games.
CNN/SI's site had a 30% increase in traffic and Fox Sports
had a "modest bump" of about 20% (N.Y. POST, 2/25). ...The
IOC launched its official Web site at www. olympic.org,
produced by SF-based Quokka Sports (THE DAILY).
