DIAMONDBACKS ON THE SOLES OF THEIR SHOES? LOGO-MANIA HITS AZ

          The D'Backs will use "at least three different logos"
     this season, according to Pedro Gomez of the ARIZONA
     REPUBLIC.  There is the "well-known A" logo which has been
     predominantly seen.  Other logos include a "scripted D,
     formed by the body of a snake," which will only appear on
     batting helmets this season, though there are plans for it
     to be on a cap for the '99 season.  Also, the uniform will
     have an arm patch to signify the inaugural season.  The
     patch features a snake's head with a baseball in its mouth. 
     D'Backs Senior VP/Sales & Marketing Scott Brubaker: "We
     still hang our hat, so to speak, on our A.  That's our main
     mark, and we have it consistently through everything.  But
     we also have a lot going on different items and want to
     brand them separately. ... We found the snake mark pretty
     popular, particularly with kids" (ARIZONA REPUBLIC, 2/25).