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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          NOTES: BUSINESS WEEK reports that spending on sports
     sponsorship is projected to reach over $4.5B in '98
     (BUSINESS WEEK, 3/2)....Ryan Leaf signed NJ-based ISI to
     become his exclusive marketing rep.  ISI Exec VP Steve
     Rosner: "From matching Ryan with the top companies to
     fulfilling some of his civic and charitable goals, our
     objective is to build relationships that will continue long
     after his playing days are over" (ISI)....Former Giants WR
     Phil McConkey signed with MGP Crisis Sports PR, a division
     of NY-based MGP & Associates, for PR counseling (MGP).
          MORE NEWS: FORBES' Daniel Roth "sizes up" the shoe/
     sunglasses dispute between Nike's Phil Knight and Oakley's
     Jim Jannard.  Roth: "Nike had defined the sports shoe market
     and has bloodied its big competitors.  Ego aside, Jannard
     might be better off hunting elsewhere" (FORBES, 3/9 issue).
     ...TIME's "Tech Watch" features Reebok's new, $100 Lightning
     sneaker, calling it "one smart shoe."  The DMX-enhanced
     sneaker adapts to pressure by distributing it through six
     chambers, creating "extra cushioning" (TIME, 3/2 issue).
     ...Nike will feature a 16-page insert -- "Life Above the
     Ankles/Evolution of Skin" -- in the March and April issues
     of GQ, Details, SI, ESPN, Rolling Stone, Vibe and Men's
     Journal, while its 12-page insert will appear in Glamour,
     Conde Nast Sports For Women and Sharpe (THE DAILY).
          

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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