Gatorade will introduce "its splashiest promo ever," an
under-the-cap, NBA instant win promo which includes a chance
to play H-O-R-S-E with Michael Jordan, according to Lefton &
Khermouch of BRANDWEEK. Backed by $12M in TV, radio and
print media, the promo may also include "unannounced
appearances by NBA pros on high-traffic playground courts in
six to eight NBA markets, with Jordan included." Aimed for
a mid-April launch, before the NBA Playoffs, the promo will
offer other prizes including autographed Jordan merchandise,
getting signed by an NBA team for a day, season tickets to
your favorite NBA team or a private-jet flight with five
friends to the '99 NBA All-Star Game (BRANDWEEK, 2/23).
NOTES: IMG has signed Kawasaki, Air Jamaica, Jamaica
Tourism, Raymond Weil watches, Naya, Met-Rx and Gold's Gym
as corporate sponsors for the revival of "The Superstars"
competition, according to Terry Lefton of BRANDWEEK. Still
unsold is the $500,000 title sponsorship. The made-for-TV,
two hour event, airs April 19 on ABC....Logo Athletic sold
out its official Broncos Super Bowl locker room hats. Logo
sold "more than" 480,000 caps, "which didn't quite match
last year's total"....adidas signed Raiders RB Napoleon
Kaufman to an endorsement deal. Kaufman, who had been with
Nike since being drafted in '95, will "initially be used for
regional marketing efforts" (BRANDWEEK, 2/23 issue).
