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Volume 24 No. 117

Sponsorships Advertising Marketing

          Greg Norman officially launched his own line of pasta
     sauces last week, according to GOLFWEEK'S "The Forecaddie." 
     The "culinary expert" behind the two new varieties, garlic
     and basil, is Norman's wife, Laura, who developed the sauce
     in consultation with the manufacturers.  Greg Norman: "I
     don't cook, I barbecue" (GOLFWEEK, 2/14).  Norman also
     writes a column for SI's "Golf Plus" criticizing the media
     for alleging that President Clinton and Monica Lewinsky may
     had been together during Clinton's visit with Norman last
     year: "I say it has gone too far.  The media have crossed
     the line between bona fide news and pure gossip. ... Those
     stories hurt people, real people" (SI, 2/23 issue).
          WHILE TALKING ABOUT CLINTON...: Vernon Jordan's
     membership on nine corporate boards, including Callaway
     Golf, was examined by CNN's Terry Keenan on "Moneyline." 
     Keenan: "Jordan will collect more than $200,000 in annual
     director's fees from Callaway."  Ely Callaway, on why a
     company benefits by having Jordan on its board: "Because of
     the kind of person he is, and his experience not only with
     the law, but with other corporations.  Serving on many of
     the top boards gives him a background and a savvy, and an
     experience that's really very unique" (CNN, 2/18).
          TECHNO TIGER: CA-based Electronic Arts has signed Tiger
     Woods to lend his name to its latest PGA Tour game being
     released this summer.  In San Francisco, Jamie Beckett
     reports that Woods could receive "as much as" $2M up front,
     and a percentage of royalties (S.F. CHRONICLE, 2/19).
          ON THE LINKS: In Chicago, Ed Sherman profiled Rudy
     Slucker, who recently purchased Tommy Armour Golf and Ram
     Golf.  While Armour and Ram combined for losses of $40M last
     year, Slucker "sees only black," and says his irons "will
     eventually be No. 1 in the marketplace, overtaking
     Callaway."  Sherman: "Slucker is making only noise, not
     money.  Like Callaway in the early 1990's, he is being
     scoffed at by the golf industry.  Among the scoffers is
     Callaway himself" (CHICAGO TRIBUNE, 2/17)....A recent survey
     showed that women account for only 32% of new golfers, down
     from 37% five years ago (BUSINESS WEEK, 2/23 issue).
 

          Sears, Roebuck & Co. renewed its NCAA agreement with
     Host Communications, as the official retailer of the NCAA. 
     Sears will have exclusive promotional and marketing rights
     in the retail category (Host)....100% Columbian Coffee will
     be the presenting sponsor of the USTA Walt Disney World U.S.
     Men's Clay Court Championships in Orlando through 2002
     (Disney)....ISL Worldwide appointed R.O.I. Marketing as the
     exclusive licensing rep for the '99 FIFA Women's World Cup
     (ISL)....P.S./StarGames will handle marketing and contract
     negotiations for the AVP's Eric Fonoimoana.  Fonoimoana is
     currently a spokesperson for Wilson volleyballs, Speedo
     clothing and Oakley sunglasses (P.S./StarGames).

          If it were up to the Verve, Nike "never would have
     received permission" to use their song "Bitter Sweet
     Symphony" as the "cornerstone" of the company's new "I Can"
     campaign, according to Eric Boelhert of ROLLING STONE. 
     However, due to a "tangled web of music-publishing rights,"
     the decision "wasn't really [the Verve's] to make."  Since
     "Bitter Sweet Symphony" includes a sample of the Rolling
     Stones song "The Last Time," ABKCO, which owns the
     copyrights to many early Stones songs, "took control of"
     rights to the song last year.  Rather than allowing ABKCO to
     sell a "sound-alike" version to advertisers, the Verve
     "decided to license their actual recording" to one major
     advertiser, hoping to "deter others from wanting to buy the
     publishing rights."  Nike, which paid $700,000 for the
     rights, beat out Budweiser, Coca-Cola, GM and others.  ABKCO
     received $350,000 in the deal, while the Verve took home 
     $175,000.  Two weeks after the Nike ads debuted during the
     NFL playoffs, the Verve's album "Urban Hyms" rose 34 spots
     on the Billboard charts to No. 36, its "highest point since
     its release."  The group's manager, Jazz Summers, "concedes
     that the ad may help generate the Verve's U.S.
     breakthrough."  Nike's Business Affairs Manager Mark
     Thomashow, who handled the deal, said that the band will
     also "be heading to Paris this summer" after requesting
     tickets to the World Cup (ROLLING STONE, 3/5 issue).