Greg Norman officially launched his own line of pasta
sauces last week, according to GOLFWEEK'S "The Forecaddie."
The "culinary expert" behind the two new varieties, garlic
and basil, is Norman's wife, Laura, who developed the sauce
in consultation with the manufacturers. Greg Norman: "I
don't cook, I barbecue" (GOLFWEEK, 2/14). Norman also
writes a column for SI's "Golf Plus" criticizing the media
for alleging that President Clinton and Monica Lewinsky may
had been together during Clinton's visit with Norman last
year: "I say it has gone too far. The media have crossed
the line between bona fide news and pure gossip. ... Those
stories hurt people, real people" (SI, 2/23 issue).
WHILE TALKING ABOUT CLINTON...: Vernon Jordan's
membership on nine corporate boards, including Callaway
Golf, was examined by CNN's Terry Keenan on "Moneyline."
Keenan: "Jordan will collect more than $200,000 in annual
director's fees from Callaway." Ely Callaway, on why a
company benefits by having Jordan on its board: "Because of
the kind of person he is, and his experience not only with
the law, but with other corporations. Serving on many of
the top boards gives him a background and a savvy, and an
experience that's really very unique" (CNN, 2/18).
TECHNO TIGER: CA-based Electronic Arts has signed Tiger
Woods to lend his name to its latest PGA Tour game being
released this summer. In San Francisco, Jamie Beckett
reports that Woods could receive "as much as" $2M up front,
and a percentage of royalties (S.F. CHRONICLE, 2/19).
ON THE LINKS: In Chicago, Ed Sherman profiled Rudy
Slucker, who recently purchased Tommy Armour Golf and Ram
Golf. While Armour and Ram combined for losses of $40M last
year, Slucker "sees only black," and says his irons "will
eventually be No. 1 in the marketplace, overtaking
Callaway." Sherman: "Slucker is making only noise, not
money. Like Callaway in the early 1990's, he is being
scoffed at by the golf industry. Among the scoffers is
Callaway himself" (CHICAGO TRIBUNE, 2/17)....A recent survey
showed that women account for only 32% of new golfers, down
from 37% five years ago (BUSINESS WEEK, 2/23 issue).
Sears, Roebuck & Co. renewed its NCAA agreement with
Host Communications, as the official retailer of the NCAA.
Sears will have exclusive promotional and marketing rights
in the retail category (Host)....100% Columbian Coffee will
be the presenting sponsor of the USTA Walt Disney World U.S.
Men's Clay Court Championships in Orlando through 2002
(Disney)....ISL Worldwide appointed R.O.I. Marketing as the
exclusive licensing rep for the '99 FIFA Women's World Cup
(ISL)....P.S./StarGames will handle marketing and contract
negotiations for the AVP's Eric Fonoimoana. Fonoimoana is
currently a spokesperson for Wilson volleyballs, Speedo
clothing and Oakley sunglasses (P.S./StarGames).
If it were up to the Verve, Nike "never would have
received permission" to use their song "Bitter Sweet
Symphony" as the "cornerstone" of the company's new "I Can"
campaign, according to Eric Boelhert of ROLLING STONE.
However, due to a "tangled web of music-publishing rights,"
the decision "wasn't really [the Verve's] to make." Since
"Bitter Sweet Symphony" includes a sample of the Rolling
Stones song "The Last Time," ABKCO, which owns the
copyrights to many early Stones songs, "took control of"
rights to the song last year. Rather than allowing ABKCO to
sell a "sound-alike" version to advertisers, the Verve
"decided to license their actual recording" to one major
advertiser, hoping to "deter others from wanting to buy the
publishing rights." Nike, which paid $700,000 for the
rights, beat out Budweiser, Coca-Cola, GM and others. ABKCO
received $350,000 in the deal, while the Verve took home
$175,000. Two weeks after the Nike ads debuted during the
NFL playoffs, the Verve's album "Urban Hyms" rose 34 spots
on the Billboard charts to No. 36, its "highest point since
its release." The group's manager, Jazz Summers, "concedes
that the ad may help generate the Verve's U.S.
breakthrough." Nike's Business Affairs Manager Mark
Thomashow, who handled the deal, said that the band will
also "be heading to Paris this summer" after requesting
tickets to the World Cup (ROLLING STONE, 3/5 issue).