MCDONALD'S DRIVES THROUGH NFL DEAL; DOMINO'S CALLING CBS
McDonald's will "let its relationship with the NFL
lapse" following the Pro Bowl and end its affiliation as an
official league sponsor, according to the WALL STREET
JOURNAL. McDonald's Dir of World-Wide Sports Alliances
Jackie Woodward said the company is taking "a more global
perspective" and cited its "strategic alliances" with the
World Cup, Olympics and the NBA. Woodward said the NFL is
"very specific to the U.S.." She added that cost was not a
factor in the decision. An NFLP spokesperson said the two
sides "mutually decided some time ago" to part ways. No
replacement sponsor was named (WALL STREET JOURNAL, 1/29).
DOMINO EFFECT? Domino's Pizza "is in talks" with CBS to
sponsor the net's NFL halftime show beginning next season.
Domino's is the exclusive pizza chain sponsor of CBS'
broadcasts of next month's Winter Olympics (AD AGE, 1/28).