Sponsorships Advertising Marketing

BLAZERS RANK COORS HIGH ON THEIR (SPONSORSHIP) TOTEM POLL

1.29.1998

          The OR Arena Corp. and the Blazers announced a five-
     year sponsorship deal with Coors, through the unveiling of
     the new "Coors Rocks Portland" media totem located on the
     main concourse of the Rose Garden.  In addition to the media
     totem advertising, plans call for the "Coors Rocks Portland"
     message to be featured in print, radio and outdoor ads. 
     Coors joins Coca-Cola, Panasonic and Visa as totem sponsors. 
     Terms were not disclosed (Blazers).  Coca-Cola and Panasonic
     paid a reported $395,000 per-year for ad rights, while Visa
     USA is believed to pay somewhat less up-front (THE DAILY).

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